Public Relation Services

What is PR?

PR is an effective way to connect a wider audience to your brand. It’s about storytelling rather than advertising. PR is a long term way to invest in your business and keep people informed on who you are and what you’re doing.

Why should you use PR?

  • As a charity or organisation making a difference you have a unique story to tell. Your founder, staff, your products and start up are interesting to the media which can lead to a wide variety of press coverage.

  • A consistent on-going public relations campaign will help to build general awareness of your services and brand and will supplement your direct marketing and advertising programme.

  • When a consumer sees coverage of your charity through the media, it’s looked at differently to traditional advertising.

  • Having your charity or business endorsed in the media gains credibility for the brand.

  • Consumers are much more likely to get involved with a brand based on third party endorsements rather than advertising.

  • PR has the added value of establishing your brand and branding helps people to become familiar with your organisation.

  • Visibility will magnify your profile which may help you to secure more relationships with future customers and partnerships.

10 / 15 / 20 HOURS AND MORE

If you don’t have the budget or capacity for a full time Communications Manager or PR person then a monthly retainer could be the answer.

Do you have amazing stories that you just don’t have time to tell? An event coming up and you don’t know who to speak to? Constantly getting press requests and don’t know what to do with them? That’s where we come in.

We use our long history or working in journalism and press officers to support you in writing your press releases, advise on press liaison, offer media training and interview preperation, work with influencers and generally help raise your profile.

With a strong contact list of specialist, local and national journalists we can make sure your stories are told.

We also offer varying retainer hours for longer periods or one off projects and press releases.

CRISIS COMMUNICATIONS

Every now and again your charity may face uncomfortable questions about your practices, an incident or accident, or your affiliation with someone who is in trouble.

Crisis communications is a special type of public relations which is designed to protect and defend your organisation when it faces that very public challenge. Our job is to reduce the threat to you. This can be through fielding calls, writing statements and doing damage control.

We can have a free consultation to assess the extent of the crises and we can devise the best plan for you.

Rates start at £120 per hour. Email for a quote.

PR AND PRESS CAMPAIGNS

Do you have a long term project coming up where you’ll need communications support?

A project retainer could be the best choice for you If you don’t have the budget or capacity for a full time communications project manager.

We can help you develop press and social media campaigns. Whether it’s an anniversary year, a special project, or a new celebrity patron - we can talk you through everything you need to know.

Writing press releases, social media content, offer media training and interview preparation, developing relationships and working with influencers and helping raise your profile over a longer period of time.

Rates start from as little as £50 per hour and retainer hours will be decided once we’ve discussed the project.